The Winner's Way: A Proven Method for Achieving Your Personal Best In Any Situation

By Pamela M. Brill, Ed.D.

Supported by decades of research into peak performance and motivation on athletic and real-life fields and by ever-evolving neuroscience investigations illuminating the brain-body connection, Psychologist Dr. Pam Brill has distilled the three critical elements that enable people to get "in the Zone" to generate personal and organizational bests in life. Based in the biochemical cocktail constantly flooding the brain and body as well as on an individual's unique brain structure, these 3 elements--she calls them "the 3 A's--activation, attention, attitude"--work together in circular self-feeding loops to impact what we think, how we feel, what we do and how we do it. They can make the difference between a personal best and a subpar also-ran.

In the April 2004 release The Winner's Way: A Proven Method for Achieving Your Personal Best in Any Situation (McGraw-Hill), Dr. Brill presents compelling evidence that demonstrates the real and timeless nature of "the 3 A's" as well as their systems relationship that empowers them to improve intellectual and emotional intelligence or to decimate it with the "stress makes you stupid" sensations typical of agitated angry outbursts or apathetic checking out.   Dr. Brill proposes that everyone--individuals, teams, and entire organizations--can align these 3 critical elements for a personal-best-fit to get "in the Zone" and that doing so is the key to achieving optimal results for even genuinely extreme life-altering challenges and to developing resilience for the long run.

In The Winner's Way you will learn to:

•  Adjust energy to fit the scene--ramp it up or slow it down

•  Moderate energy to manage stress--your own and others'

•  Tune in to the essentials and tune out the distractions, including your own thoughts that get in the way of being in the now and in the know

•  Re-view situations and people with an open lens and mind to see the whole truth and respond to the real deal

•  Discard outdated self-limiting and other-limiting beliefs and assumptions about circumstances that hinder you

•  Change how you talk to yourself and others so you are heard and can generate buy-in

•  Craft goals that motivate rather than debilitate

•  Debrief to learn and inspire you for the next round

•  Adjust "the 3 A's" systematically to use any one to turn the other two around--for those days when just breathing isn't enough...

In The Winner's Way , Pam charges every individual to tune in to their 3 A's to exert personal leadership. And she delivers the means to do it with systematic strategies for turning activation, attention, and attitudes around to match the requirements of the situation-at-hand. Readers follow the lives of people who used this systems model to access their power to prevail over challenges in the workplace, on the homefront, and on competitive sporting arenas. Their case-study-based stories demonstrate how the same strategies can be migrated to deal with life-altering injuries and life-threatening illness as well as career-threatening self-defeating behaviors and beliefs. Interactive sections provide the opportunity to personalize the system and put it to the test. This breakthrough system challenges readers to live will-fully in that Zone where total connection is the best competitive edge for achieving success with pride and for building resilience to deal with stress over the long run. The Winner's Way provides a user-friendly field-tested system to engage your own heart and mind and get your self moving to overcome overwhelming inertia or overpowering agitation so you can "Really Do It!" -- turn strategic plans from visions to purpose-driven strategic actions to achieve the life of your dreams.